Your web design has the power to make or break your business. As an experienced website builder or website owner, you know that unappealing layout and boring content are top contributors to websites’ high bounce rate. Nonetheless, whether you have an existing website or looking to build one, it’s never too late to learn something new.
You are looking to design a site that will appeal to your visitors, retain them, and trigger them to buy your products or services. A website’s first impression matters, and so keep in mind the following tips to better your web design.
- Choose Your Colors Wisely
Your choice of colors plays a critical role in the general appearance of your website. Be sure to integrate colors that make your site attractive and professional at the same time. Take your time to research the meaning and value of different colors so that you can pick a perfect shade combination.
Avoid bold or bright colors that can strain your visitor’s eyes, and use shades that compliment each other to make it easy for users to view your content.
- Make Your Site Easy to Navigate
A website without navigation is formless and lacks in user engagement. Make all navigation elements clickable and include clear categories to improve your site’s navigation. Also, include a working search feature and ensure that the navigation titles are accurate
Consistency is essential when it comes to website navigation. Varying navigation gives your visitors the impression that they are visiting different sites, but web pages and subpages with consistent navigation are more appealing and less confusing.
- Utilize the White Space
White space or negative space in websites refers to the space between elements. Negative space doesn’t necessarily have to be white; it can be a texture or any other color. Look to have more white space on your website.
The more negative space you have around some elements, the more distinguishable the items become. Separating your website content with white spaces also gives users room to relax their eyes and thereby improve the user experience.
- Make Your Site Mobile-friendly
Most internet users use smartphones to browse the internet, so making your website mobile compatible is highly recommendable. A website designer can deploy mobile editor applications or responsive web design to make your website more compatible with mobile devices. This way, you can be sure that a large number of internet users can access your site.
- Pay Attention to Loading Speed
A critical aspect of website building is a site’s performance. A slow loading site has low user engagement and ranks low on search engines. Users get bored with slow sites easily and quickly move to websites that load faster.
Keep your page’s content minimal, optimize image and video sizes, reduce redirects, and enable compression to increase your website speed.
- Include Social Media Share Buttons
Social media platforms are powerful tools for promoting businesses and building brands. Be sure to include several social share buttons on your site to make it easy for visitors to share your content, products, and links. This will undoubtedly help you to gather invaluable social media traffic.
- Use Appealing Visuals
The power of images and videos cannot be underestimated. Vivid and responsive images can work for your site’s first impression in huge measures and also impact on your brand. The use of background videos is also a growing trend in web building.
The visuals should be meaningful and loaded with engaging content. Be sure to optimize the size of your video and image to prevent them from hampering the loading speed of your site.
- Incorporate the Right Typography
Years ago, typography didn’t matter in web design, but nowadays, website builders are paying attention to the size, nature, and type of fonts they feature in sites. Incorporating big, bold fonts on your website can work miracles for your brand. It becomes easier for users to read and understand your content, and thereby engage further with your brand.
Building an appealing website doesn’t have to be a tall order as long as you are willing to learn and apply the basics of exemplary web design. The above tricks will get you started and help you maintain a low bounce rate, high traffic, and above-average user experience.