Great content is the backbone of any successful SEO strategy and so it only makes sense to have a solid basis for creating. Many novice digital marketers think good content just happens and don’t appreciate the thought process that goes into simply identifying what kind of content to create and share. There are a few checklist items that successful digital marketers use before creating content for SEO.
Keyword research is simply a way for you to identify the demand for certain keyword concepts. There is plenty of data available to show what the most popular searches are in any given month. Although using the right keywords in itself doesn’t guarantee driving traffic and revenue, it does ensure that you are not missing any important market segments or trends. In-demand keywords and correct execution (such as organic SEO) is an unbeatable combination for creating and sharing content.
Update on Algorithms
Search engines algorithms are largely responsible for picking out content that the search engines deem relevant in the results page. Unfortunately, this isn’t something you learn once because the algorithms are constantly changing and updating. Google is especially notorious for ever-changing criteria. You need to understand the latest configurations to ensure your content ranks high and to avoid penalties. Keep in mind what platform you are optimizing for such as Facebook or Google and understand brush up on algorithms for the specific platform. Dgreat Solutions digital marketers, for example, are fond of updating their knowledge every time new algorithms are announced.
Make Use of Trackers
Knowing what keywords you should be using is helpful but doesn’t paint the entire picture. Knowing which keywords your competition is using helps to set yourself apart from the pack from the beginning. Data trackers are great for getting insights into which keywords you competition is using and to what effect. While at it, use these tools to understand yours and your competitor’s social media impact, keyword performance and brand or website mentions.
Plan for Informative Content
Finally, content based on providing solutions to problems rarely goes wrong as long as other aspects of SEO are well taken care of. Most people use search engines primarily to get answers to questions. Do extensive research before creating the copy to ensure the information you are providing to the public is accurate. It also helps to site sources and to link to additional content where possible.
Other than providing answers, plan for scan-able and easy-to-digest content. People want information as quickly as possible which is why infographics are so popular. Visitors may prefer your competitor if you can’t provide answers immediately.
Creating a strong foundation for your content is a great way to ensure that you get the desired results. A little foresight before writing or creating content goes a long way in advancing your marketing campaign. Consider working with an SEO company which hires the best talent to help plan and create effective content.